The Fairmont Royal York
In celebration of multi-million dollar renovations to event spaces at The Fairmont Royal York, the catering and sales department needed a marketing tool to highlight their all-new wedding packages. After speaking with the director of business development and catering team to better understand their goals, services, and spaces, we came up with a magazine-style marketing solution, designed and porduced for both print and digital use. The print magazine can be handed out to prospective clients or event planners as a tangible takeaway after a site tour, while the digital flip book is a beautiful and inspiring sales tool that can be emailed on demand. Floor plans, menus, FAQs, and real weddings are showcased in an inspiring, editorial format.