Cayman Vows Magazine
From concept to completion, we developed, produced, designed, published, marketed and distributed Cayman Vows, a two-issue custom-content print magazine and full-scale media platform commissioned by the Cayman Islands Department of Tourism to promote weddings and romance travel. Our services included logo design, branding, medi kits, sales tools, original photoshoots, articles, content creation and management (including calls for submissions), advertising sales, layout and print management. As seasoned publishers, our international newsstand distributors ensured that the magazine was widely distributed in the US and in Canada at airport magazine kiosks and newsstands.
Featuring a mix of original articles, photoshoots, real weddings, and shoppable guides, the project won two awards of excellence including the 2018 Gold Adrian Award for “Best Content Marketing” and “Best Content Strategy” at the 2017 Digital Marketing Awards. We also created a digital flip book version, a companion website, and implemented social media to ensure cross-platform success.